‘Slactivists‘ is a term coined by an incredible communicator and writer, Tim Elmore. It is a hybrid of ‘slackers’ and ‘activists’.
Slactivists are people who honestly desire to make a lasting change to the world and to improve it in someway. They have great intentions, but often lack the energy to keep the fire in their eyes alive. Lofty dreams are lost in a sea of doubt and impatience. When the work to improve the world proves difficult, they often drop the movement and find a new one.
An example of this is the thousands of Kony Action Kits that were sold in 2012 as a result of a viral video about the infamous Ugandan warlord, Joseph Kony. You can view the powerful video here. The video & kits were created by Invisible Children, an organization focused on bringing awareness to the activities of the Lord’s Resistance Army in Uganda and their child soldiers. As someone who was personally involved in the organization in high school and college, I purchased a kit myself. However, many of us who bought a kit did nothing with it. We just stuffed it in our closet and forgot about it.
I also recall the popular ‘I Love Boobies’ bracelets that were made to spread breast cancer awareness. Or how about The Butterfly Project which encourages those struggling with cutting and those who want to support them positively to instead draw a butterfly on their wrist. Or Day of Silence, a GLBTQ protest against oppression where the participants place duct tape across their mouths.
All of these causes are powerful and have a huge impact on others. But I feel like so many of us participate only for show: are we really looking to make a lasting difference? Or are we just trying to blend in?
Let’s not spread ourselves too thin. It takes passion to make a lasting difference, not just participation.
– Jenni xx